WiX is an Israeli software company, which is providing cloud-based web development services and solutions. Through HTML5 the users can create websites and mobile sites with the use of drag-and-drop tools. The Wix website and builder comes as a freemium business model and the earnings come from plans, upgrades and additional application tools purchasing. Wix offers the users social plug-ins, e-commerce, online marketing, contact, forms, email marketing, and community forums including access to the Wix app market. Both Wix developed and third-party apps are available in the Wix app market for free or for an additional purchase. Due to the builder concept with drag-and-drop then it is easy to set up an e-commerce store: adding products, customizing the storefront, and processing payments. The edit functionality of the store pages is well illustrating Wix approach: what you see is what you get. Therefore the back-end is not in focus since this can be done without coding or behind the scene editing. A benefit for e-commerce businesses having an international audience is the Wix multilingual function that also supports the SEO settings. Wix also supports the ability to sell on multi-SoMe-channels to reach a wider audience. The built-in SEO tools also make it easier to grasp and together with the Wix’s SEO Wiz coming up with a plan to execute. Moreover, the consumer journey has also been taken into account with a mobile optimised site, includes SSL certificate and abandon cart recovery among others. Wix supports different payment options that come with separate terms, conditions, and costs. It is also possible to integrate shipping possibilities to create a seamless experience for the customers. It is also possible to connect the store to dropshipping companies through apps. Wix is generating its revenue from monthly subscriptions plans, third-party apps, mailboxes, one-time fees from e.g. logos, domain fee, and dedicated CRM tools. Wix delivers service on different levels depending on the plan, however, the general service that is included is 24/7 page editor support. The aim is that the online store is running smoothly for all involved parties.
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