Going on with the series of future and transformation of the online retail industry, we will dive right into more astonishing technologies implemented now by merchants. How do Chatbots serve customers and improve their shopping experience? What does Big Data mean? What is Headless Commerce, and why is it getting so popular among brands and online stores? Let’s find out.
(Photo by Matthew Kwong @ Unsplash)
Chatbot – a Website Assistant That Is Always Online
A Chatbot (also known as a Chatterbot) is a computer platform that is powered to communicate with customers on a website. They are just like human assistants. The only differences are that a robotic platform is available for customers 24/7 – a client can literally get help any time. Chatbots improve the shopping experience and expedite sales. They create trust and improve customers’ engagement.
How can a machine fully interact with customers? It is all thanks to Artificial Intelligence and Machine Learning. It’s programmed to recognise multiple forms of the most common inquiries and answer them. To do so, chatbots may use existing information and resources, like FAQs or knowledge base articles.
What companies do use chatbots? Basically any brand or enterprise that comes to your mind first. Nearly 80% of businesses of different sizes and geographical locations now use chatbots.
Shopping With a Smartphone Is Just Superior
Mobile shopping is on the move. Not surprisingly – it allows one to shop from anywhere, which is not only very convenient but also crucial these days. In 2021, 73% of all eCommerce transactions globally are made through smartphone! When these many purchases are made on mobile phones, you really want to invest in a phone-friendly version of your store’s website, or maybe even a mobile application.
Pay Within a Moment
Sometimes, paying online is long and stressful. Just imagine – looking for your credit or debit card first, then starting to type in these long numbers, billing address, revising if everything is correct. Ugh! From a customer’s perspective, it really is time-consuming and effortful. This paying process can even stop a client from finishing their purchase. In order to increase conversion rates, a business needs to offer fast, yet secure payment options.
One of the ways companies ease the way their clients can pay is like this: after proceeding with a very first payment with the company, their payment info is recouped in the system. So when doing the next alleged purchase, the customer does not need to fill in all credentials again since it is already in the website’s system.
Big Data – Generating More Sales For eCommerce Businesses
Has your phone ever given you an ad for a product that you recently googled, or chatted with someone about? Why when browsing the Internet or social media, the advertisements match your needs, and advertise products you would be interested in? Actually, the explanation is simple. Your device knows your needs and preferences thanks to Big Data. Websites and online platforms collect personal data for commercial purposes.
An eCommerce business can use big data resources for many reasons. By collecting searched and discussed info from clients, the store is capable of predicting what clients want to buy, with what price, and with what sort of service. It allows the store to forecast demand, optimise pricing policies, and generally generate more sales.
Headless Commerce – Providing More eCommerce Platform Options For Brands
Long story short – Headless Commerce is an architecture in which all operations (storing, managing and delivering content) happen without a front-end delivery layer (sometimes referred to as a Head).
Flexibility is the reason eCommerce businesses now are becoming Headless and API-driven. Headless commerce opens up a world of opportunities with brands that are looking for a content-led strategy to start on with. There are currently indeed no limits to the customisations that can happen in the digital eCommerce space.
“With headless, we get more control over our content and customer journey through checkout. We had a multi-region need that was solved with the headless BigCommerce solution, allowing us to combine all of our stores into one single domain, for which we have developed additional features.”
Antonio Kaleb, LARQ eCommerce Architect
About Viking Consulting
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We are Viking Consulting. The specialists within the fields of 3rd party integration and eCommerce software solutions. With 20+ years of experience in eCommerce, 15+ years of experience in development and integration, and 5+ years as a 3PL provider. We are the only contact needed for implementing integration, development, and consulting.
The company is based in Scandinavia and the team extends to even embracing more countries. We serve companies worldwide. Our foundation is based on the values: Be Brave, Be Prepared, Be A Good Merchant, and Keep the Camp In Order. Therefore, we see ourselves as business partners and friends of the clients, employees, companies, networks, and the industry.