PrestaShop is a french company delivering an open-source e-commerce platform with the option for self-hosting as well. Furthermore, there is a version which is their software-as-a-service (SaaS) that is more user-friendly but less customisable, however, with a payment plan. It is advised to seek a developer to set up the open-source platform to include all the necessary modules for the online store. When the integration is completed and daily operations aspects are added such as inventory, product creation, and order management then the rest is easier. The ease with PrestaShop is the store can be highly customised through two modules: one for quick edits and another for advanced changes of the code (access needed for CSS, HTML and JavaScript files). The tools in PrestaShop will support the to complete product organising, set up different payment methods, and search engines for customer navigation in the store. PrestaShop makes its earnings from add-on modules and theme templates from their official marketplace. Then the cost for a developer if needed, however, high standard theme templates can be bought on the marketplace by certified partners for around 60 USD. Otherwise, domain, hosting and security (back-up, and SSL certificate) costs need to be taken into consideration as well. The platform offers an intuitive product creation area that allows unlimited product creation with the possibility of including different features such as limited offers and downloadable products among others. An SEO section is also included to manage the meta title and description. Furthermore, restocking alerts can be implemented through inventory management. To support the sales then the platform comes with built-in marketing tools: special offers, discount mode, coupon code, free shipping, email marketing, gift wrapping, and affiliate programs. PrestaShop includes four payment options but it is possible to include more than 250 payment gateways. After a given transaction then the CRM makes it possible to send an automated message or when it comes to reducing abandoned carts. The shopping cart comes with the legal support that makes it compliant with the laws in different countries and also can be used in the customer journey. It is possible to purchase different Prestashop support subscription plans if needed. Otherwise, there is also a community that allows connecting to other users. The platform’s approach is solution-orientated to match the needs and wishes.

Year of launch2007
FoundersBruno Lévêque, Igor Schlumberger
Head companyPrestashop SA
Subscription feenone (core software platform)