Our B2All Tone-of-Voice

The messages originate from experiences and told as stories. The storytelling makes it possible for messages to be received by a wider audience.


(picture credit Mike Erskine)


What makes us do storytelling in the first place and target a larger audience? A story or tale could be pure fiction or true nonfiction, however, they consist both of a narrative. So what to make out of it? Around the fire, you might be cheerful but we are seated together because of a reason. We used to deliver an experience from one to another and maybe with the use of some “effects”. Our great ancestors are the greatest storytellers and professionals when it comes to overdelivering a message. A tale could easily determine life or death. Communication is not only existing in a written form and especially not for our ancestors. Visuals play a vital role in both the reptile and limbic brain when it comes to survival or not. Stories and tales could be packed with “effects” that would make us understand the point clearly. On the other hand, this could also be used to lead us into troubles.


We operate on a business-to-business (B2B) market, however, our tone-of-voice is aimed at a broader audience. We find ourselves in a time where the business-to-consumer (B2C) is influenced by B2B aspects and vice versa. Traditionally the two groups had their own rules and structure but now both have influenced one another. Before the B2B would be facts-driven and a rational environment. As the B2C culture grew then more elements were added such as impulsive purchase and emotionally driven consumption. Eventually, the growth of the groups built a bridge between them for the elements freely to interact and influence each other. The markets became a democratic marketplace where all are equal when selling and buying no matter if it is a company or consumer. We were founded based on friendly-relations that we wanted to carry in our communication. Our talk-and-walk was used for communication. We serve eCommerce companies and 3PL providers with consulting and solutions. At the same time, we find ourselves within a wide industry and deep networks. We owe to treat all equally.


Our style is to be found in the process and with the respect of storytelling. We see playfulness as a gift that we are born with but it should be maintained for otherwise, it will disappear. A playful approach goes very well in hand with friendly manners. We see our connections like friends and treat them like friends. Friends are always helping and we will continue to do that. 


We try with different ways to deliver a message as long as the core is the same. The process always makes us more aware of who we are. We are very happy to have this opportunity to share our playful process and what messages that occur from it. Our communication is evolving and below we have collected three messages that originate from the same idea but told in three different ways. 


Please take a moment to read the following messages and tell us what you think.



The Good Viking Consulting

Headline: Viking Consulting is delighted to share the happy news with you 

Strapline: We have expanded our business within 3PL and e-commerce solutions


Long text: 1200

Now we can offer you more solutions to today’s business challenges. Thanks to our long term beneficial collaboration with stakeholders we can proudly say that we are here to stay. Since we have expanded our business we now offer you our services as well. Whether, it is 3PL consulting, 3PL search, 3rd party integration, innovative development, remote specialist or WMS cloud-based platform specialist, then we are your partner to team up with. We go that far to eliminate obstacles before you know of them so you can focus on your core business. History has taught us what works and what doesn’t work. We have more than 20 years of e-commerce experience, 15 years of development integration and 5 years of experience in warehouse management. Right away you save yourself 20 years of practical knowledge and trial and error that we as your partner would be sharing with you along your journey to success. We believe that knowledge has to be shared to have value. Therefore there is no point if knowledge is not shared especially with the social age we are in. Our business model serves us as a quality stamp given to us through our work and we seek new challenges. We would like to welcome you on board. Sharing is also caring. Thank you!



The Bad Viking Consulting

Headline: In these stranger times you need your Viking Consulting  

Strapline: It is crucial for survival not to fade away within the fields of 3PL and e-commerce


Long text: 1200

Checkmate? Take action while you still can and make the winning move together with us from Viking Consulting. The longer you wait for increases the risk of missing out on the opportunities. Don´t waste your time and use our expertise to your advantage. Whether, it is 3PL consulting, 3PL search, 3rd party integration, innovative development, remote specialist or WMS cloud-based platform specialist, then we are your partner to team up with. We go that far to eliminate obstacles before you know of them so you can focus on your core business. History has taught us what works and what doesn’t work. We have more than 20 years of e-commerce experience, 15 years of development integration and 5 years of experience in warehouse management. Right away you save 20 years of experience that we as your partner would be sharing with you along your journey to success. Our services come in the form of a long term beneficial partnership. You will gain extra chess pieces for your fight. If you are in doubt then carry on and never look back on this strategic opportunity. Harsh times don´t believe in luck. What is your next move?



The Ugly Viking Consulting

Headline: We are your giant e-logistic battle-axe

Strapline: There is no “we” in “team”, however, you find “meta” for 3PL and e-commerce


Long text: 1200

Whoever said that one person cannot change the world never ate an undercooked bat. You probably already hold what it takes to become a game-changer in your market either as a 3PL or an e-commerce company. We, from Viking Consulting, are the force that can unleash the power to enchant your transformation. Whether, it is 3PL consulting, 3PL search, 3rd party integration, innovative development, remote specialist or WMS cloud-based platform specialist, then we are your partner to team up with. We go that far to eliminate obstacles before you know of them so you can focus on your core business. History has taught us what works and what doesn’t. We have more than 20 years of e-commerce experience, 15 years of development integration and 5 years of experience in warehouse management. Right away you save 20 years of experience that we as your partner would be sharing with you along your journey to success. We are Vikings of honour, based in Scandinavia, the land of our ancestors. By now you should be ready to hoist your sails and we will support you with the navigation to the promised land. Together we stand tall! By the way, it is not recommended to eat an undercooked bat.


Stay up-to-date and connect with us on LinkedIn. We are friendly Vikings both when it comes to formally and informally meetings. Hit the “Lets talk” button so we can start our journey together. Glory and honour await us! Friendly regards, the Viking Consulting team

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